The definition of a channel manager is that it’s an automated online tool that gives you more access
to online channels and more control over your bookings. A channel manager allows you to sell all your
rooms on all your connected booking sites (e.g. Booking.com, Expedia, the GDS, wholesale, your direct
channel), at the same time. It automatically updates your availability in real-time on all sites and
your PMS, when a booking is made, or when changes are made to your inventory. This means that a
channel manager can dramatically help you drive reservations, increase revenue, save time, and reduce
human errors.